The best customers for patio lighting are those that can be sold patio lighting as an easy add-on to their current purchases. The contractor-types that can most easily add patio lighting to their current offerings are:
Landscape Lighting Professionals
Hardscapers & Landscapers of Patios and Decks
General Hardscape & Landscaping Professionals
While there are many potential customers in the patio lighting industry, it is important to be aware of the customers who are not the best fit so you can make the best use of your time. These are customers of services that are not related to lighting or patio construction and it will be harder, though not impossible, to sell patio lighting to these customers. These services include:
Irrigation Installation & Maintenance
Lawn Spraying/ Fertilizing.
To build customer lists, it is important to effectively manage your prospects and reach out to them in a timely manner. Begin by making a list of homeowners who are interested in patio lighting. Make sure to investigate landscape lighting customers and customers of patios, decks, and pergolas by data mining your current contact lists.
Prime Patio is the premier brand of patio lighting products for customers. These products are best on the market with the highest standards for product testing, factory inspections, and UL ratings. Because the product quality is high, that translates to less problems with the product which makes homeowners want to continue to purchase Prime Patio products from their contractors. And in case anything ever is wrong, Prime Patio has a solid warranty to make sure you are taken care of correctly.
Prime Patio has existing competitors who have similarities and differences to our offerings. The competitors’ products in the wholesale distribution industry are fairly comparable to Prime Patio’s products. However, the retail products sold in big box stores such as Walmart, Home Depot, etc. differ substantially. The main advantage and difference offered by Prime Patio is the service we offer. We offer:
In-Season Product Support
Sponsoring of Marketing Initiatives for our Customers.
The competitors’ customers generally like the price offered by the competitors, but they are unsatisfied with the support they receive. The support, marketing tools, and training materials offered by Prime Patio are unique and not offered by competitors.